9 million pre-orders for the Galaxy S3 is great for Samsung, but makes HTC’s bad week even worse

A Samsung official has said it has received 9 million pre-orders for the Galaxy S3, not including its launch in the USA. Good news for the Korean company, but more bad news for HTC.

A Samsung official, who has not been named, says the company has received 9 million pre-orders for its Galaxy S3 Android smartphone, which was announced at the beginning of the month.

The report, published in a Korean economic newspaper and covered by Reuters, said the orders had come from 100 networks around the world, and that production of the S3 was running at its 5 million phones per-month capacity.

After many months of leaked information, hype-building, provocative teaser adverts and the final glitzy launch event, this high level of success must be making Samsung very happy indeed, especially as it follows the company’s ascent to the top of the international smartphone charts this month.

It’s not all over yet either, as there’s still 12 days to go until the phone is released, and networks such as T-Mobile and Vodafone in the UK have only just started taking orders for the Galaxy S3.

Once the European launch begins, Samsung will turn its attention to the USA, where the S3 is expected to be released during June or July.

Whether Samsung adds all the pre-orders together or not, there’s every chance the Galaxy S3 will attract more pre-orders in a month, than the amount of sales the S2 managed to achieve in just under a year.

Pre-order comparisons

Comparing the S3’s sales with other consumer electronic pre-sales isn’t easy, as not every company has a source as forthcoming as Samsung. Apple made two announcements about the iPhone 4S’s pre-sales, one stating a million were pre-ordered on the first day, and 4 million over the first weekend.

Estimates put Amazon’s Kindle Fire tablet around the 1.5 million pre-orders mark, combining both online and retail sales, in the space of one month. Like the S3, this was restricted geographically, as the Fire was only in the USA.

But it’s not Apple, and definitely not Amazon, who will be most concerned about this enormous pre-order figure; it’s HTC.

HTC’s bad week continues

HTC has had a bad week already, with its shipments of the One X and Evo 4G being stopped in the USA due to a patent dispute with Apple. No stock on the shelves means no sales, and despite HTC saying everything should be quickly resolved, the words “indefinitely delayed” will be ringing in both customers and sales people’s ears.

The One X has fared slightly better in the UK, where analysts saw it reach the top spot in the best-selling phone charts, recording sales of around around 10,000 per week during April.

Now is the perfect time for Samsung to capitalize on this temporary glitch in HTC’s battle plan. By opening up the order book for the Galaxy S3 in the USA, and providing a solid release date, it has the chance to steal away those tricky customers who were edging towards the One X.

As for HTC, that dispute with Apple just became even more problematic, and solving it became its number one priority.